WHITE WABBIT RECORDS
White Wabbit Records started pioneering indie rock in Taiwan in 1997 as a small record shop run by vocalist and bass player KK of the post-rock group Nipples. In order to release her own material as well as music from peers in the Taipei scene, KK established the White Wabbit Records label to work in conjunction with the record shop selling local Taiwan band releases alongside foreign indie items. The label's first release was Peppermint's thought-provoking indie rock endeavor entitled Cool which was soon followed by Nipple's seminal album James' Autumn. Bad Daughter, an early band to experiment with indie pop, soon joined the roster and the label quickly became loved among the indie fans across the island. White Wabbit also became a driving force in promoting a homegrown scene with their Lobo compilation series which features a diversity of local bands intermingled with a few artists from other Asian locales including Hong Kong, Korea and Japan. As a distributor, the company has become successful licensing and releasing music from cult favorites from the likes of Broken Social Scene, +/- (plus/minus), Caribou and Dinosaur Jr. to name a few. Their catalog also includes an impressive list of imports from an ever-expanding list of notable North American and European indie labels.
Marketing foreign indie music side by side with local artists has proved to be a sound business tactic for White Wabbit Records carving a niche out for themselves in a country that is newly discovering non-mainstream music. Recent releases include the youthful indie rock sounds of Orange Grass, new music from the influential post-rock band Sugar Plumb Ferry as well as the soundtrack of Enno Cheng's indie film A Summer's Tail featuring Aphasia, KK's new experimental rock project. In Taipei, White Wabbit items and more can be found at the label's headquarters located in the basement level Wall complex just outside the landmark venue. Many of White Wabbit Record's local band releases have been made available online at Pacifiction Records through special arrangements.
ARTICLES OF INTEREST
The woman who makes Taipei's underground rock
White Wabbit in Taipei City Taiwan
SUGAR PLUM FERRY